WELCOME TO THE NICHE PERFUME WORLD
NICHE PERFUMES: UNDERSTANDING THE SEGMENT
Originally, niche perfumery responded to the demand of a small group of connoisseurs looking for differentiating, daring and rare fragrances and aimed to offer unique fragrances that allowed everyone to affirm their identity.
Niche initially started as artisanal, hard to find fragrances. Whether a brand or perfume was considered niche, entirely depended on the number of points of sale where people could found it.
The active development of niche perfumes began in the 2000s, when large fashion houses like Christian Dior began to produce exclusive fragrances and as of now, it continues to gain momentum.
The term "niche" simply means a small market segment, which responds to a very specific demand. In the pefumery segment, these are perfumes that are handcrafted on a much smaller scale, usually by an independent perfume house and the perfumes will be offered in a limited collection, unlike the brands that have extensive collections.
During their creation, the goal is never pursued to meet the needs of the market and customer masses, instead they are produced in order to open new planes of the perfume world.
A niche fragrance will have a story that sets them apart from the other brands and is not only inspirational but both clear and distinct.
A niche fragrance brand operates with the sole passion that they create unique perfumes and are not caught up in the whole “pleasing everyone” dynamic, aiming more at pleasing the individual instead.
The worlds of niche, luxury, exclusive, haute parfumerie, artesanal, perfume of the author and independent perfumery have all blurred, and these are some of their main characteristics:
- Ultra-selective and singular points of sale
- Unique, artistic concepts with differentiated blends
- Rarity and quality in the selected raw materials
- Strong olfactory identity and long lasting scent
- Reativity, originality and freedom in its elaboration
- Luxury presentation
- Concepts created outside of marketing trends
- Perfumery made on a small scale
- Mixed fragrances suitable for both genders
The maximum attention to the components of perfumes is paid in the sphere of niche perfumes. Natural ingredients and aromatic oils are considered an absolute priority.
Usually, the products chosen by niche masters stand out due to their rarity in nature and difficulty to access. Many have to wait for years for the necessary components and sometimes even travel for them to the other end of the world. These special ingredients make it possible for the fragrance to open up and sound differently on each person. The chemistry of their interaction with the skin differs by being particularly complex, thus creating an opportunity to achieve uniqueness.
On the other hand, essential oils are extremely well worked and used with a very high concentration in the final product, making the aroma last much longer in the body.
Beyond simply wanting to smell good, the aim of niche perfumes is quite simply to smell like no one else.
Niche perfumes can therefore be considered the ultimate luxury fragrances made by highly qualified perfumers, with exquisite ingredients for very demanding individuals.
DOES IT IMPLY BETTER AND MORE EXPENSIVE?
In most cases, niche fragrances can prove to be more expensive. This is not always the case, but more often than not, they are. There are several reasons that give insight into why this is:
- More expensive and higher quality ingredients
- Greater risk in terms of creativity than brand designers, resulting in higher payoffs
- Exclusivity means clients are willing to pay more to smell different than anyone else
Niche fragrances are not created, nor directed at, as everyone out there. As such, the prices are set for those who can and are willing to pay them. Those that use niche fragrances are individuals that feel the appeal to the fragrance is well worth the cost.
HOW TO CHOSE A NICHE PERFUME
Niche perfumes have a number of peculiarities that in total give them the right to obtain this honorary status. They include:
- Special and unique scent: niche perfumes are created in accordance with human emotions and memories. You can find here representations that are capable of shocking you, surprised, fulfill with joy or remind you of past travels. They will awaken your emotionality and reveal its new facets.
- Small production volumes. Raw materials for this perfume segment, as we have already noted, are not easy to extract. Therefore, its quantity is simply not enough for the large-scale production of niche perfumes for mass market.
- The lack of mass advertising. Investing in quality raw materials, not in advertising campaigns is one of the main rules of niche perfumery. So, no one will impose such a product on you, you will rather have to make an effort to find it yourself.
- Minimalist product design. Normally, niche fragrances are sold in modest and laconic bottles, as if hinting at the most value being hidden exactly inside. But there are also perfumers who prefer to make the product bright and expressive to the fullest and place their fragrances into delicate bottles with precious stones.
- Legend. Conceiving a niche creation, every perfumer delves into a certain emotion and attempts to convey it with the sounds of perfume. Aside from that, behind every master there is a perfume house, which also has its own legends and long-standing traditions. All this is part of a beautiful story that enhances the uniqueness of the image of the final product.
- Cost. Usually the price is formed somewhere close to the level of luxury perfumes. However, an important difference is that the discounts, sale or promotional deals are rarely available on them.
In order to help you decide on the proper niche perfume for you you should answer the following question: what do you really expect from a niche fragrance?
Niche people often argue that boutique perfumes offer consumer the opportunity to reward oneself with a scent that is both uncommon and individual and that niche equates to quality. A niche fragrance should feel exclusive, distinctive and original. It should match your personality and evoque a feeling or memory.
It is always a good idea to experiment in the exciting universe of signature scents, because finding your niche perfume is a unique experience. When you find it, you feel a crush, you know that it is the right one, because it awakens in you an incomparable feeling.
At RIU Parfum we are proud to offer a unique selection of some of the best niche brands in perfumery and we invite you to discover some of them bellow!
Although named after the beautiful Hindu Kush mountain range that stretches between Pakistan and Afghanistan, its aroma is characterized by a unique, resinous green smoke grown in a spicy earth tinged with incense. Hindu Kush by Mancera is a rich and intensely spicy oriental fragrance that will instantly lift your spirits and induce happiness. A resinous green fragrance, which means that while the hemp oil gives the aroma a subtle green hay aspect, it is also very dry and smoky, like incense slowly warming in a burner. The fragrance is imbued with the glow of alcoholic and anise-like herbs, davana, and a heavy dose of culinary spices such as pepper, clove, saffron and cumin, which give the green, leafy aspects of the scent a thick spiciness and voluptuous body. Along the austere woody backbone of the unisex fragrance is a vein of coniferous and refreshing incense, which has the effect of centering and purifying the wearer's mind.
A woody fragrance for both women and men.
TOP NOTES
Explosion of spices, intense labdanum, incense and cannabis oil.
HEART NOTES
Patchouli leaves and woody notes.
BASE NOTES
Amber, gaïac wood, vanilla beans and white Musk.
The thrill of adventure, fire and adrenaline: their essence defines the sound of Aqua Wood. A tribute to audacity, its composition reflects emotion and euphoria, capturing wild nature, the sea and the power of the sun's rays. Mancera encourages you to test yourself and celebrate success.
Citrus and the juicy sweetness of a ripe pear open the vibrant sounds of Aqua Wood. Tingly and defiant, intense rose petals, tingling ginger and mysterious patchouli notes unite in a core blend whose lingering vitalizing tone is seductive. A sensual base brings soothing notes of luminescent ambery musk and a delicate hint of incense as the epitome of inner contentment. Aqua Wood energizes and inspires: under the golden cap of its cylindrical glass bottle, its intense blue seems to literally glow.
A masculine fragrance.
TOP NOTES
Citrus fruits and juicy pear.
HEART NOTES
Turkish rose, Indian ginger roots, patchouli leaves.
BASE NOTES
Amber, incense, benzoin resin and sensual white Musk.
Arabians Tonka is the accomplice of Montale's Arabians fragrance and a tribute to the Arabian horse. A fine blend of spicy volutes, enchanting roses, tonka bean and bergamot reveals an animalic temperament of oud, amber and musk. A bold, daring and fiery fragrance with an almost feminine appearance.
The Eau de Parfum opens with a subtle note of bergamot in the top notes and quickly moves into the heart notes, where a sexy saffron accord along with Bulgarian rose ensures that Arabians Tonka will be perceived as one of the most seductive fragrances of 2022. It is the saffron that makes the heart seem particularly lively here, giving the fragrance a sophisticated touch. The base of the fragrance does not do justice to any description - this emotional and sensual strength can hardly be described in words, because here ingredients such as oud, oakmoss and cane sugar combine and together form a trohn for what was the star of this fragrance's composition: like no other fragrance, Montale Arabians Tonka creates a monument for tonka bean in combination with white musk. Oak moss brings a subtle acidic touch that skilfully balances the base.
The fragrance glides over the surface of the skin and seems to literally melt into it, making even its application a sensual experience that has quickly made Arabians Tonka one of Montale's most popular fragrances. Arabians Tonka is also not a light fragrance and suits above all personalities with a marked and defined profile.
An oriental fragrance for women and men.
TOP NOTES
Saffron and bergamot.
HEART NOTES
Oud wood and Bulgarian Damascus rose.
BASE NOTES
Sugar cane, tonka bean, amber, white musk and oak moss.
This little gem, which perfectly combines all the chords, smells like a lychee cocktail as you savor it in the twilight. It transports you to a peaceful evening during twilight: you are sitting surrounded by apple trees, mingling with your friends. The wind gently envelops you, you try to gather your hair and suddenly jasmine petals fall on you. A mind-blowing effect arises when Pear, Green Apple, Rose and Jasmine open such an invitation to an enchanting Oud forest, very much in tune with the idea behind the fragrance and the colorful appearance of its bottle.
Montale Aoud Jasmine is a perfume that has the ability to enamor both sexes. Its aroma comes from the oriental-floral aromatic group. The perfume has a seductive scent with a breath of high class. Its use has no limits because it adapts perfectly to all seasons, as well as to any occasion.
TOP NOTES
Apple, pear and mandarin.
HEART NOTES
Indian jasmine, oud wood and rose.
BASE NOTES
Musk and amber.
PARFUMS DE MARLY – DELINA EXCLUSIF EDP
The Delina collection is a celebration of today's women, elegant and influential figures, aesthetes and do-gooders, combining tradition and free thinking, refinement and empowerment.
Delina Exclusif is a sophisticated floral elixir with captivating notes of rose and incense. The perfume opens with the freshness of a fruity trio of bergamot, pear and lychee, and transforms into notes of burnt oud before sinking into a bed of soft, intoxicating amber. None of the scents overpower the others, and all seem to blend well together, creating a sophisticated and intoxicating perfume.
As the name suggests, it is replete with floral notes and juicy fruit, creating an exclusive experience.
With an elegant and beautiful bottle, Delina Exclusif is a very luxurious perfume, perfect for a party or a special occasion.
A floral, oriental perfume for women.
TOP NOTES
Pear, lychee, grapefruit
HEART NOTES
Damask rose, frankincense, vetiver
BASE NOTES
Vanilla, musk, evernyl musk
Layton pays homage to the extravagance and sophistication of the court of Versailles. One drop of this magnificent elixir transports you to a lost world of balls, parties, scandals, rumors, courtly love and opulence.
The scent of the cologne will enter you as it gifts you with a taste of purplish apple and geranium, which lasts for a while until much later, when you begin to smell traces of creamy vanilla and soft woods, similar to a European aristocrat entering a garden after it has stopped raining. The scent of violet and geranium whisper in the background as you go about your daily life, bringing you closer to a beautiful aesthetic of French beauty, but not too close to get lost in the dream. The vanilla accord stays attached to your skin for up to 12 hours, while the scent never leaves an impression on your senses, but you gradually get used to its addictive smell. The aroma is incredible and deeply intoxicating, you lose yourself in it and start to feel like a new person. The spicy sandalwood trait that accompanies it blends seamlessly with the sweet sense of vanilla and the familiar green apple environment under your nose.
The scent lingers on your skin and fills your nose for a phenomenal amount of time, giving you all day to breathe in the scent and enjoy it while reminiscing about a time when you weren't even alive.
A fragrance for men, Layton radiates a fragrant, sensual and powerful olfactory narrative.
TOP NOTES
Apple, bergamot, lavender
HEART NOTES
Jasmine, violet, geranium
BASE NOTES
Vanilla, pepper, guaiac wood, patchouli
TONI CABAL – SOUL OF OUD PARFUM
The Gold collection by Toni Cabal is inspired by precious jewels for their distinctive aromatic properties, a group of warm and comfortable oriental scents like the warmth and softness of flowers, mysterious and exciting like amber that gives stability to the scent of the perfume, musk and vanilla for a refreshing scent that harmonizes with the smell of the skin in a charming way, sandalwood, which gives a complex woody scent.
A variety of aromatic jewelry to suit all tastes, you will be confused which of the jewelry you will buy because of its diversity between oriental perfumes, refreshing scents and aromas of flowers mixed with velvety musk, designed for a person who loves to give precious jewelry in the form of aromatic notes sparkling like gold.
A woody, floral, musky perfume for women and men who do not compare themselves to others and dare to shine.
TOP NOTES
Guatemalan Cardamom, Italian Bergamot
HEART NOTES
Oud from Laos, Bulgarian rose, Indian jasmine, Sri Lankan cinnamon.
BASE NOTES
Java vetiver, floral musk
TONI CABAL – TOBACCO LEATHER PARFUM
Toni Cabal Tobacco Leather is a symbolic fragrance from East to West. With a strong, balanced scent whose appeal is fueled by notes of Italian Bergamot. The soft heart of warm floral notes of Peony combined with spicy notes of Clove leaves reflects an imaginative blend. Leather and tobacco notes add an extra dimension of elegance, depth and character.
A creation that evokes our seductive and enigmatic side. A woody oriental fragrance for women and men who like to be noticed.
TOP NOTES
Italian Bergamot
HEART NOTES
Peony, cardamom, clove leaves.
BASE NOTES
Amber, leather notes, tobacco absolute
Got curious? Click the link to find out all our niche perfume product range!
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