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ACHIEVE DRAMATIC EYELASHES: TIPS AND PRODUCTS FOR A STUNNING AND LASTING EFFECT

ACHIEVE DRAMATIC EYELASHES: TIPS AND PRODUCTS FOR A STUNNING AND LASTING EFFECT

It has become an essential part of our eye makeup routine in recent times, so today the protagonist of our blog is the mascara!

They say that the eyes are the mirror of the soul, so they should always be impeccable. Women often use mascara to transform their eyes, making them more intense and feminine. To do this, just apply a few coats of this cosmetic that combines a mixture of waxes, oils, preservatives and pigments, to give the face a more awake and serene look.

Sometimes it is difficult to know which mascara is ideal for the color of your eyes and the shape of your eyelashes because each mascara has different properties and effects: some provide length, others volume, some guarantee a natural look and others a more intense effect.

WHICH MASCARA IS RIGHT FOR ME?

With so many different mascaras on the market, you may have wondered, what should I look for in a mascara to achieve the look I want? We help you choose the one that best suits you, here are the factors you should consider:

Types of applicator

Brush - This is the most traditional model. It is the applicator that ends up providing a little volume in a very subtle way.

Comb - With this applicator the lashes end up more aligned and separated. At the same time, it helps to define and lengthen them, achieving a natural look.

Brush and comb - This is the mascara that usually has thicker bristles on one side (to give volume) and the other side is a comb (which helps to lengthen).

Curved - This mascara makes the lashes lift from the root, working almost like a curler, achieving a more curved and defined result. It is recommended for those who have droopy or smaller lashes on the inner or outer part in relation to the center of the eyelid.

Open and separated bristles - These are perfect for looser, well-combed lashes. The fact that the bristles are more open and separated makes application easier.

Alternating bristles - Good for definition and perfect for shorter lashes.

Maxi size - This applicator is made up of numerous bristles close together. This shape ends up depositing more product on the lashes, leaving them thicker and more prominent with each coat applied.

Fine - This is a small and fine model that helps the lower lashes a lot. It provides a more precise application without unnecessary accidents. If it were larger it would be heavy and make it difficult to apply product in this area.

Tapered - This shape helps to reach even the lashes at the inner corner of the eye. Suitable for lengthening lashes.

Eyelashes

Straight eyelashes - Those who have straight eyelashes often find it difficult to achieve the most curved and voluminous effect. For these cases, it is best to use a long-lasting mascara (they are the most suitable to give the desired effect). First use an eyelash curler and then apply several coats of mascara.

Light - Normally, for those with very light lashes (such as redheads and blondes), black mascara will stand out too much, giving the impression that too much product is being used. The solution is to opt for the lighter gray and brown formulas. Or combine two mascara colors: black for the upper lashes and a lighter color for the lower lashes.

Thin - If you have thin lashes, the solution is to use a thick black mascara. Apply several coats for a very dramatic effect. Finish by separating the lashes with a specific comb.

Eye Color

Brown - Use a very black mascara. The tint will create just the right contrast to make your eyes stand out more. Darkening the lashes will ensure a more open look.

Light brown - For this color, the perfect mascara is brown. Thus, the warm brown undertone will make the natural greenish tone that the iris of the eyes usually has stand out more. Also, this color is ideal for those who don't want to overload their eyes with black mascara. Perfect for those with light skin and hair.

Blue - Use a cobalt colored mascara. This will usually make the white part of the eye appear much lighter. The effect is even more noticeable on those with blue eyes.

Green - Try wine shades. They will make your green eyes look even more vibrant and stand out.

Types of mascara

Clear - If you want a more discreet and natural look, this is the perfect mascara. However, it can be a 2-in-1. It can also be used to comb and define the brow.

White - Helps to boost and add volume to the lashes. It serves as a sort of base for black or colored mascara to be put on.

Waterproof - The solution for those with very sensitive eyes that are more prone to watering is definitely mascara with a waterproof formula. Although it is more difficult to wear than regular mascara, it can last for many more hours.

Color - Mascaras with color are perfect for amplifying your look and creating a dramatic contrast with the iris of your eye. The result? You'll make your iris look brighter and stand out more than usual.

HOW TO APPLY MASCARA? 

Did you know that the way you apply mascara can greatly influence the results? Here are a few simple steps that will take your lashes from mediocre to amazing in a matter of seconds. You don't need any additional tools, just your favorite mascara(s). Here are our tips on how to do it right:

Use an eye primer: it's quite common for us to smudge our mascara in a hurry, primer will help you avoid smudging. Primer also helps to enhance shorter lashes: you can find primers designed to prep your lashes - with length and volume - even before applying mascara.

Apply a black eyeliner to your lash line. This trick will instantly make your lashes look thicker and fuller.

Start by applying mascara to the lower lashes to prevent smudging.

Twist the brush from root to tip when applying mascara for "long lashes".

Move the brush quickly back and forth only at the base (or root) of the lashes. Then glide the brush upward in a large, slow motion. This ensures that the product is evenly distributed and no clumps form. 

Apply the mascara with the brush in two different directions to cover all the lashes.

Apply mascara facing downward (if you look straight ahead or upward, it makes the lashes stand up and easier to smudge on the eyelid).

Not all mascaras work for everything. Mix and match mascaras to curl, lengthen and volumize.

Start with a mascara with a fine brush to separate lashes and achieve a base length, then choose a mascara that increases the volume of your already separated, clump-free lashes.

Coat both sides of the lashes for a darker, fuller effect.

After volumizing, concentrate on the tips: hold the bristles of the mascara brush over the tips of your lashes. With quick strokes, apply more product to the tips of the lashes. This will give you maximum length.

Use an eyelash comb to separate the strands and prevent them from sticking together after mascara application.

Use a tissue to apply mascara to the lower lashes without smudging.

The spoon trick is used to prevent mascara from smearing on the eyelids. When you're in a hurry, bring a spoon close to your lashes to help pick up excess mascara. 

Never push the mascara wand into the container to get more product, as you could introduce air into the container. Use a twisting motion to get all the product out of the bottom of the tube.

If you have any flaws in your lashes, apply more mascara and open the strands with the eyelash brush to dissolve the product.

Mascara serves to finish a make-up, so it should only be applied on at the end, never before an eye shadow or eye pencil.

HOW TO REMOVE NORMAL AND WATERPROOF MASCARA?

If you rub your lashes with a cotton pad, your lashes may become very thin and tend to fall out. Here are some tips to help you remove stubborn mascara without irritating your eyes.

Use a 100% cotton pad or a reusable makeup remover pad.

 Use a two-phase eye makeup remover. These formulas are made up of two parts, a cleansing oil to remove mascara and water to cleanse the skin. This will help remove waterproof mascara.

Press a makeup pad soaked in makeup remover against the lashes for 30 seconds. This helps break down the product on the lashes without rubbing aggressively. This step will prevent the lashes from thinning over time.

Do not use a cotton ball, as loose fibers can get into the eyes and cause irritation.

Do not use makeup removers with alcohol or perfumes. They can remove the natural oil from the eyelids and cause irritation.

HOW LONG DOES THE MASCARA LAST?

Most beauty products, especially mascara, are perishable and have a shelf life. 

Regardless of whether you wear more or less makeup, you're sure to have a mascara stashed in your cosmetic bag. The question is, how long has it been there?

While many of us are reluctant to throw away our favorite lipsticks, eyeshadow palettes and half-full mascaras, the truth is that most cosmetics need to be replaced regularly.

Older mascaras start to dry out due to regular exposure of the brush to air. This dryness causes flaking and clumping, which compromises the performance of the product. Mascara also accumulates dirt, dust and germs, including harmful bacteria.

Over time, this buildup of bacteria can cause lashes to break or fall out, as well as burning, redness and irritation.

Continuing to use mascara past its expiration date can also lead to eye infections such as conjunctivitis: any product applied to the eye area repeatedly comes into contact with a mucous membrane, which means it can easily pick up bacteria and transfer it to the eye.

Finally, it should also be noted that heat and humidity can adversely affect the stability and durability of most cosmetics. If, for example, you are one of those who regularly leave your mascara in a hot car, the formula will spoil more quickly due to accelerated bacterial and fungal growth.

A general rule of thumb for optimal hygiene and healthy eyes is to replace mascara every three months. 

So, when in doubt, it's always a good idea to replace that old mascara with a new one - anyone who has ever suffered from an infection knows it's a worthwhile investment!

You know it's time to replace your mascara when:

You can't remember when you bought it 

Your mascara has started to dry out and harden

You've noticed a different, unpleasant smell

And for all those who can't do without dazzling, voluminous lashes, we leave you with some of our favorite mascaras:

LANCÔME LE 8 HYPNOSE 

Le 8 Hypnose is Lancôme's first mascara with serum to volumize and care for lashes in depth.

Its balsamic care formula is composed of 91% black balm that coats and redensifies the lashes for a result of sculpted volume. Enriched with 8 amino acids, it revitalizes lashes and strengthens them day after day. It also contains 5% shea butter for lighter and silkier lashes.

Le 8 Hypnose mascara is easily removed with lukewarm water thanks to the absence of wax in its formula, which means that this make-up remover does not damage the eyelashes, reducing their fall and strengthening them.

This mascara is encapsulated in a fully recyclable container in a glass bottle, with a plastic cap, and equipped with a double-sided brush made of ultra-soft plant fibers that coats all lashes evenly, defines and sculpts volume.

Get a stunning look with densely packed lashes, length and sculpted volume immediately!

LANCÔME LE 8 HYPNOSE

LANCÔME LASH IDÔLE MASCARA WATERPROOF

This waterproof mascara allows for a true volume effect, providing defined, lengthened and waterproof lashes. 

Designed with a brush with 360 micro bristles of different sizes to give volume and curl from root to tip without clumping, it also features a lifting effect that makes the look appear wider by +140%.

In addition, it provides extra care for lashes with its White Tea Extract infusion and gel formula that prevents the formation of unpleasant clumps. 

Defined and volumized lashes for up to 24 hours? Achieve perfect lashes with Lancôme Lash Idole Waterproof!

LANCÔME LASH IDÔLE MASCARA WATERPROOF

SISLEY SO CURL 

This long-lasting mascara from Sisley gives lashes instant volume and curl, while densifying and strengthening them in 4 weeks.

Sisley So Curl's special applicator, together with technological polymers, provides maximum curl and hold to highlight lashes for longer. Its formula with pure pigments provides intense coverage and color for a deep and unforgettable look.

In addition to beautifying lashes, Sisley So Curl cares for lash health by strengthening and nourishing the fibers, making them more resistant to breakage and visibly more voluminous.

Complete eyelash care that combines three actions: 

1. denser and longer eyelashes thanks to Vitaminized Peptide and Arginine, which strengthen eyelashes over the course of applications. 

2. polymeric complex for greater curl and hold, combined with its brush, accentuates the curvature of the lashes instantly and long-lastingly. 

3. ultra-pure, dual-layer pigments for intense color and long-lasting makeup.

A mascara with fiber action for more beautiful lashes every day!

SISLEY SO CURL

SISLEY SO INTENSE

So Intense is a volumizing and fortifying mascara. Its unique formula, enriched with vitamin peptides, acts on the length and thickness of the eyelashes.

Its ultra-pure, dual-layer pigments provide intense color and long-lasting makeup.

Its innovative brush allows a perfect distribution of the product, lengthens and separates the lashes for an ultra-volume effect.

Lashes immediately gain volume and density. Day after day, lashes become longer, denser, more beautiful and more resistant thanks to rice phyto-ceramides.

Ophthalmologically tested, this mascara is suitable for people with sensitive eyes and contact lens wearers.

As soon as it is applied, lashes gain volume, lengthen, are defined and their curvature is accentuated. Day after day, they lengthen and thicken. 

The look is intensified and deepened.

SISLEY SO INTENSE 

YSL VOLUME EFFET FAUX CILS THE CURLER

Yves Saint Laurent Volume Effect Faux Cils The Curler mascara is a mascara with a brush made of two types of materials for impressive curl and well-defined lash volume.

The curved fiber of the brush will arch the lash and the pink elastomer comb will lift and define the lash. Its formula is infused with three oils: coconut oil, walnut leaf and jojoba oil to intensely nourish lashes and maintain a supple, glossy curl.

This innovative, long-lasting formula and hybrid brush technology lifts and extends the look of lashes with extraordinary curl and volume.

Nourishes lashes and keeps them supple with beautiful shine.

Prominent, voluptuous lashes that never smudge or clump - get the false lash effect without a curler!

YSL VOLUME EFFET FAUX CILS THE CURLER 

YSL LASH CLASH

YSL Beauty's new mascara, Lash Clash brings a massive volume shock and a black finish to your lashes. 

With a high-volume formula and a double tapered brush, specially designed to create oversized lashes, Lash Clash pushes volume and dark pigments to the limit with innovative texturizing agents, hyper black pigments and smudge-resistant enhancers. 

With a thicker mascara texture, it features a cocktail of cutting-edge ingredients to unleash stronger volume with unapologetically intense color.

An innovative cocktail of oil-in-water wax, complex film-forming polymers and duration enhancers, Lash Clash's thick yet creamy and clingy texture instantly thickens lashes layer by layer, adding up to 200% more volume in just five swipes, creating a stunning look. 

With this 24-hour formula, the effect will last wherever the day takes you.

YSL LASH CLASH

CLINIQUE HIGH IMPACT MASCARA

High Impact Mascara lengthens, separates and volumizes lashes from root to tip. The deeply pigmented color helps to thicken and lengthen lashes. 

The deeply pigmented color helps to thicken and lengthen lashes, leaving no clumps and giving a very natural look to the eyes, helping to enhance them.

With an allergen-free formula, this product has been tested by ophthalmologists.

Use this mascara when you need a bold, eye-catching look, but in a subtle way.

CLINIQUE HIGH IMPACT MASCARA

CLINIQUE HIGH IMPACT EXTREME VOLUME MASCARA

This incredible mascara envelops the lashes, leaving them voluminous thanks to its unique mascara applicator that reaches and covers each lash to the tips. It is the deal mascara for those who want a stunning look.

It creates ultra-thick and extremely voluminous lashes thanks to a new formula and a unique brush for precise application: with each stroke, the brush envelops the lashes with a spectacular effect. 

Clinique High Impact Extreme Volume Mascara has been ophthalmologically tested and is safe for sensitive eyes and contact lens wearers.

CLINIQUE HIGH IMPACT EXTREME VOLUME MASCARA

Perfect eyelashes without effort? Follow our tips and boast an irresistible look that enhances your beauty. Visit our website and get the mascara that matches your look, check it here!

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