Men's Perfume

212 NYC Men x MTV is a luxurious gold edition of the iconic 212 NYC Men fragrance, celebrating the influence, impact and legacy of MTV, a revolutionary television network that transformed the music industry and defined the culture and identity of a new generation. Evokes the rebellious energy of 90s Indie Rock.

Strong and sensitive, confident and relaxed, Bad Boy combines light and dark elements to create an energetic duality that reflects the complex personality of the modern man. Bad Boy Cobalt Elixir is a more intense, aromatic interpretation of the original fragrance.

Bad Boy Gold Fantasy, a new collector's edition fragrance coated in gold. Bad Boy Gold Fantasy Eau de Toilette is a fragrant expression of duality,representing the bold nature of modern man

Nocturnal and spicy in character, this fragrance tells us the story of a young man who has fun and dances until dawn in all the most exclusive clubs in New York, the city that never sleeps. A party that lasts for long hours and in which his greatest company is his perfume, 212 VIP BLACK.